By Earl R. Mac Cormac
During this publication, Earl Mac Cormac offers an unique and unified cognitive concept of metaphor utilizing philosophical arguments which draw upon facts from mental experiments and theories. He notes that implications of this thought for which means and fact with particular cognizance to metaphor as a speech act, the enduring that means of metaphor, and the improvement of a four-valued method of fact. a variety of examples of metaphor from poetry and technology are awarded and analyzed to help Mac Cormac's theory."A Cognitive thought of Metaphor takes up 3 degrees of explanation--metaphor as expressed in floor language, the semantics of metaphor, and metaphor as a cogitive process--and unifies those via studying metaphor as an evolutionary wisdom method during which metaphors mediate among minds and tradition. Mac Cormac considers, and rejects, the unconventional concept that each one use of language is metaphorical; besides the fact that, this argument additionally acknowledges that the "theory of metaphor might itself be metaphorical.The booklet first considers the computational metaphor usually followed by means of cognitive psychology to illustrate of metaphor requiring research. not like 3 recognized philosophical theories of metaphor - the strain conception, the controversion conception, and the grammatical deviance conception - it develops a semantical anomaly idea of metaphor according to a quasi-mathematical hierarchy of phrases. In constructing the idea, Mac Cormac makes much-needed connections among theories of metaphor and extra orthodox analytic philosophy of that means, together with discussions of speech acts and the common sense of fuzzy units. This semantical conception of rationalization is then proven to be appropriate with modern psychologicaltheories of memory.Earl R. MacCormac is Charles A. Dana Professor of Philosophy and Chairman of the dept of Philosophy, Davidson university. A Bradford e-book.
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Extra info for A Cognitive Theory of Metaphor
This seems to imply that the two referents of a metaphor arise from cognition beneath the surface language words appearing in the metaphor. There remains the possibility, however, of having the tenor refer to the first surface language term of a metaphor as the familiar term and to the second surface language term as the less familiar. '' Although suggesting identification of the familiar with the tenor and the unfamiliar with the vehicle (and leaving ambiguous whether this identification is with the actual surface language terms of the metaphor), Richards was careful to acknowledge that this association may not be correct and that the terms tenor and vehicle may be inverted in their reference to the parts of a metaphor.
Yet the identification of "thoughts" and "lice" produces an emotional tension within us. Although understanding the association of the two, we worry that mental corruption differs from physical corruption sufficiently to produce a possible contradiction. Difficulties with the Tension, Controversion, and Deviance Theories Theorists of metaphor have located the difference between metaphor and analogy in (1) the emotional tension generated by the juxtaposition of anomalous referents (the tension theory), (2) the falsity or contradiction produced by a literal reading of the identification of the two referents (the controversion theory), and (3) the ungrammaticality of the juxtaposition of the two referents (the deviance theory).
The Computational Metaphor as a Basic Metaphor The example of the computational metaphor illustrates another aspect of metaphorits use as a basic presuppositional insight or intuition that undergirds an entire theory. I call this type of metaphor a basic metaphor. Metaphors can also be employed to express a particular feeling or to suggest an individual possibility. I call this second type of metaphor a conveyance metaphor. I have much more to say about both of these later; here, let me draw out some of the issues posed by the use of the computational metaphor as a basic metaphor for the investigation of mind and brain.