By Durk Gorter
The ebook includes a number of reports of the linguistic panorama - using written language on symptoms within the public sphere - in five various societies: Israel, Japan, Thailand, the Netherlands (Friesland) and Spain (Basque Country). All contributions specialize in multilingualism within the social context of the foremost towns.
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Additional resources for Linguistic Landscape: A New Approach to Multilingualism
This is observed in signs on offices of lawyers and doctors as well as in front of quite a number of shops where English often appears together with Hebrew and Arabic. (4) In some Jewish neighbourhoods and localities, where Russian immigrants live or go frequently for shopping, Russian was found on quite a few bottom-up LL items. In some areas such as book and music stores or real estate, manpower and travel offices and agencies, the presence of Russian is particularly pronounced. (5) Top-down LL items, as designed by central and local bureaucracies, are substantially different in each of the sectors of the population examined and especially with regard to immigrants, on the one hand, and the Arab minority, on the other.
2) How does the use of language in environmental print distinguish one area of the city from another? (3) What evidence is there to suggest that languages of wider communication, in particular English, influence the varieties of Thai found in environmental print in that city? , 2001) define ‘linguistic landscape’ as all linguistic tokens ‘which mark the public sphere, including road signs, names of sites, streets, buildings, places and institutions as well as advertising billboards, commercials and even personal visit cards’.
5 Pathumthani was once considered a province quite apart from the capital city, but with the advent of urban sprawl, has become a commuter bedroom community for many middle and working class Thais employed in the city. The commercial signage here is for retail businesses such as appliance, auto supply, electronics and drug stores, as well as for services such as financial institutions, private schools and medical clinics. A number of signs, all entirely in Thai, advertise real estate for sale. Both Thanon Pichai and Pathumthani are considered ‘off the beaten path’ of tourists to the city.