Download Managing Green Issues, Second Edition by Tom Curtin PDF

By Tom Curtin

The administration of environmental or eco-friendly concerns has develop into a key challenge for plenty of businesses. eco-friendly matters have a big effect how a company is visible and the way its attractiveness is judged, and consequentially it has large implications for the organization's luck, model values and the revenues judgements of shoppers in the direction of its items. This revised and up-to-date booklet includes a lot sensible recommendation, with enticing case experiences, and may consultant the fashionable association on how one can channel environmental concerns to achieve aggressive advantage.For additional info stopover at the web site at www.greenissues.com

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Extra resources for Managing Green Issues, Second Edition

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So when a trades union – on behalf of employees – speaks out in favor of an organization, what is perceived is: ■ ■ ■ This is an independent organization It is fighting for jobs, always a good thing It is no-one’s fool; in its watchdog role to protect employee rights, it has frequently attacked the company. This form of third party advocacy, as we will examine in detail later, is very powerful. Dependent stakeholders are in a powerful position to become these advocates. Identifying and Segmenting Stakeholders 49 Impacted stakeholders These stakeholders are not necessarily direct beneficiaries of an organization’s activities, but they are impacted by it: for example, some members of communities who live near a manufacturing plant, those who live near airports and are affected by noise, and so on.

THE CRUISE MISSILE THAT NEVER WAS Most journalists enjoy travel. Ideally, like most of the people who sit in business class, they prefer to travel at someone else’s expense. In the 1980s, with the Cold War still in full swing, the USA based a number of its Cruise missiles, armed with nuclear warheads, in the UK. An Irish journalist realized that these missiles would have to be transported from the UK and could pass over Ireland. What, he thought, if the plane had engine failure and the bomb landed on, say, Dublin.

This is: an entity either affected by the operations of another organization or one which perceives itself as having an interest in the activities of that organization for whatever reason. 37 38 Managing Green Issues This definition means that every organization is potentially a stakeholder of every other organization, and the same applies to individuals, so it is next to useless, yet it is the one which is most commonly used. It is also the back door by which the green groups can claim to be stakeholders in organizations to which they are vehemently opposed.

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