Download Strategic Communication: Origins, Concepts, and Current by Christopher Paul PDF

By Christopher Paul

Strategic conversation: Origins, suggestions, and present DebateS≪/i> is a groundbreaking research, the 1st ebook explicitly interested by strategic communique because it is at present used and mentioned within the U.S. govt. Written in particular should you are new to strategic verbal exchange, this incisive publication clarifies the definitional debate, explores the historical past of the time period and its perform, and embraces a wide, useful definition.

But that's basically the start. relocating to the realities of the problem, writer Christopher Paul reports dozens of presidency stories on strategic communique and public international relations published when you consider that 2000, studying particular proposals concerning bettering strategic verbal exchange within the U.S. executive and explaining the disagreements. most vital, he bargains consensus and readability for how forward, discussing how disparate parts of the govt should be coordinated to master—and win—the ''war of ideas'' via totally built-in and synchronized communications and actions.

Show description

Read Online or Download Strategic Communication: Origins, Concepts, and Current Debates PDF

Similar public affairs & policy books

The Political Economy of Special-Purpose Government

In fresh a long time, neighborhood governments throughout the United States have more and more became really good features over to independent organizations ranging in scope from subdivision-sized water districts to multi-state transit specialists. This publication is the 1st finished exam of the factors and effects of special-purpose governments in additional than three hundred metropolitan components within the usa.

The Role of Departmental Secretaries: Personal Reflections on the Breadth of Responsibilities Today

Andrew Podger’s monograph, The position of Departmental Secretaries, own reflections at the breadth of duties this day, is a crucial contribution to the wider public coverage discourse in Australia. Andrew has been, now and then, an unflinching commentator on problems with bureaucratic functionality, responsibility and responsiveness to executive.

Between Politics and Reason: The Drug Legalization Debate

During this booklet Erich Goode supplies an outline of drug use and abuse in the United States to offer scholars a fantastic knowing of the problems and difficulties. Key arguments within the drug legalization debate are put in a social and political point of view, with implications for present debates past the USA. the potential regulate of tobacco and alcohol use is addressed additionally.

Peace formation and political order in conflict affected societies

Foreign actors, together with key states just like the US and companies equivalent to the UN, european, African Union, and international financial institution, and a number NGOs, have lengthy been faced with the query of the way to accomplish an emancipatory kind of peace. This ebook argues that the localized formation of peace has now not been tested heavily adequate.

Extra info for Strategic Communication: Origins, Concepts, and Current Debates

Example text

43 The proposed solution is simple: never say “strategic communication” without also including a qualifier to make clear what aspect, element, or part of strategic communication you intend the current conversation to discuss. In Joint Force Quarterly, I offer five different elements of strategic communication as possible specifiers, but no one should feel constrained to just those five; if you find you want to talk about some other element of strategic communication, do so, but say clearly what part you mean to talk about.

Strategic Communication Is Vague: Say What You Mean! One of the big challenges with the term “strategic communication,” even among those who would have broad agreement on a definition, is that it is a broad term, potentially including lots of different aspects of a complex undertaking. 43 The proposed solution is simple: never say “strategic communication” without also including a qualifier to make clear what aspect, element, or part of strategic communication you intend the current conversation to discuss.

Service plans treat strategic communication much like broader and higher level definitions, with one major difference. Rather than declaring the objective of service strategic communication to be support for national goals, these plans instead serve the services’ narrow parochial interests. S. S. government or national interests as the object, these efforts are in support of the Army. The other service strategic-communication plans are similarly worded to focus efforts narrowly in support of the service or of service objectives.

Download PDF sample

Rated 4.98 of 5 – based on 18 votes