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By Kevin P. Phillips

note: first released in 1969, this variation encompasses a new preface by way of the writer at the booklet, its reception, and analysis.

One of crucial and debatable books in sleek American politics, The rising Republican Majority (1969) defined how Richard Nixon gained the White apartment in 1968—and why the Republicans may cross directly to dominate presidential politics for the following sector century. Rightly or wrongly, the e-book has generally been noticeable as a blueprint for a way Republicans, utilizing the so-called Southern procedure, may construct a sturdy profitable coalition in presidential elections. definitely, Nixon’s election marked the tip of a “New Deal Democratic hegemony” and the start of a conservative realignment encompassing traditionally Democratic electorate from the South and the Florida-to-California “Sun Belt,” within the book’s enduring coinage. In accounting for that shift, Kevin Phillips confirmed how twenty years and extra of social and political adjustments had created huge, immense possibilities for a resurgent conservative Republican celebration. For this new version, Phillips has written a preface describing his view of the ebook, its reception, and the way its research used to be borne out in next elections.

A paintings whose legacy and impact are nonetheless fiercely debated, The rising Republican Majority is vital studying for someone drawn to American politics or background.

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Additional resources for The Emerging Republican Majority (The James Madison Library in American Politics)

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The Jeffersonian, Jacksonian and New Deal upheavals all captured the White House against ballot opposition centered in the Northeast. And on top of growing national Democratic Party identification with Northeastern interests, another major fulcrum of 1968 upheaval was the erosion of Civil War political traditions which had been the Introduction 7 source of American sectional politics and partisanship for a century. Because of loyalties formed in the crucible of slavery and civil war, Yankees and Scandinavians in New England, upstate New York, Pennsylvania, Michigan, Ohio, Minnesota, Iowa, Wisconsin and the Pacific Northwest were the driving force and numerical bulwark of a Republican Party they had principally created.

For example, Virginian settlements were made in north-­central Ohio and New England-­planted towns can be found in northern Missouri. Given the extent to which Civil War loyalties underlay the Republican-­Democratic party alignment until the end of the New Deal era, the contemporary ebb of Republicanism in its bailiwicks of Yankee tradition and the more striking disintegration of the Democratic Party Introduction 19 in its former Southern and Border fiefs suggests that a full-­scale delineation of the scope and spread of both behavioral streams can shed real light on the forces and prospects of the emerging conservative and Republican majority.

If Humphrey had proved just a little stronger, the election might have been stalemated as the Wallace forces had hoped. On the other hand, Wallace’s vote would probably have dipped much lower had Richard Nixon chosen to rally aberrant multitudes of 1964 Goldwater backers by sounding the anti-­Great Society clarion which had so successfully served as a fulcrum of re-­alignment in the 1966 off-­year elections. But, reflecting his confidence and a desire to avoid divisiveness, the Republican candidate maintained a mild campaign stance.

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