Well played, Samsung , Well played!
1. A user asks Samsung for a free SGS3 because he owns many Samsung products + adds a dragon he drew for Samsung.
2. Samsung refuses but sends a drawing of a kangaroo on a unicycle to return the favor.
3. Samsung gets a positive coverage for the drawing on Reddit: http://goo.gl/1AFF4
4. User receives free Galaxy S III as a token of appreciation, personalized with his original dragon drawing.
You are awesome!